In today’s hyper-connected world, crises spin out of control in seconds. An activist blogger, a savvy reporter, or a smartphone-enabled citizen can change your brand’s trajectory with a single tweet. When trouble arises, you need a response that will be remembered far longer than the crisis itself.
Crises can hit in any company or individual. Preparing for a crisis is the most important part of any crisis response plan. Whether you’re a major corporation or a high-profile individual, it pays to think three steps ahead. When a PR crisis springs up, the fallout can be swift and merciless. Our 24/7 crisis response team gives you full-scale tactical and strategic support for communicating during a crisis.
We speak narrowly to specific stakeholders. We speak broadly to mass audiences. We communicate as if the whole world is watching because the whole world is indeed watching.
Reputation on trial. The Court of Public Opinion does not follow the same rules of procedure as courts of law. Perceptions do not wait for closing arguments. The marketplace does not wait for jury verdicts. “No comment” seldom works when the world wants assurance, clarity, and resolution.
The intersection of law, media, and politics. We are lawyers, former Justice Department officials, national security professionals, trained investigators, news reporters, and communications experts. We have the unique ability to connect case facts with legal or policy arguments that inform and persuade the audiences needed to achieve desired outcomes.
Unprecedented access and myriad communications channels have empowered people with new levels of influence. Everyday citizens reach leaders from their smartphones. They transform disinterested bystanders into issue advocates with a single Twitter post or Facebook update.
LANGUE’s Field and Grassroots Operations team harnesses that energy with strategies that transform constituencies into communities of support. We bring a national network and global reach that localizes your approach and enables you to connect on a personal level. Wherever you need to move the needle, we have boots on the ground.
We recruit and engage supportive voices with the reach and credibility to make an impact. We develop and disseminate social media content that sways opinions with every share. And we translate online sentiment into offline action. LANGUE understands what it takes to grab the everyone’s attention – and convert it from an audience to an ally.
LANGUE’s Government Relations team communicates directly with decision makers. Led by veteran lobbyists on the local, state and national levels, we are a bipartisan team with the policy expertise and political acumen needed to successfully navigate you through the halls of power.
We know the touch points to engage, no matter how complex the issue. We know the players and what motivates them. And we maintain an issue-oriented focus that enables you to build lasting relationships on both sides of the aisle.
Most important, our ability to blend direct advocacy with cutting-edge digital communications puts the force of public sentiment on your side. LANGUE takes advocacy beyond access. We build consensus amongst decision makers and their constituencies.
Protect your most precious asset. Never before has corporate reputation been more of a tangible asset. In a digital age when attacks go viral in minutes and create a long-lasting negative impact, reputational equity is hard to win and harder to keep. Those that meet the challenge head-on enhance stock value and revenue, while empowering themselves to effectively counter the challenges mounted by activists, regulators, and the plaintiffs’ bar.
We build, rebuild, and enhance brand equity. We do it worldwide — often for corporations ensnared in high-profile controversy – and we do it with a sense of mission fired by the urgency of now. We speak narrowly to specific stakeholders. We speak broadly to mass audiences. We communicate as if the whole world is watching because the whole world is indeed watching.
The Law. We integrate seamlessly with our clients’ legal teams to protect brand equity. Many of LANGUE’s counselors can maintain attorney-client privilege through active, separate, legal practices. The best approach for managing risk is to assess facts and develop a strategy, with the benefit of attorney-client privilege, to contain adversaries and frame the debate.
The Media. We develop precise communications strategies for the pre-trial period and during the trial phase, as well as during the critical weeks after a verdict is delivered. We engage audiences and achieve mission-critical goals—always with a careful eye to what is appropriate for public dissemination during litigation.
LANGUE’s Public Affairs Communications team builds the narratives and public support that stakeholders cannot ignore. We develop compelling messages that inspire action.
We train spokespeople to ensure they are delivered with maximum impact. We influence top journalists and bloggers. We coordinate with like-minded groups and coalitions, identify third parties, and recruit allies to action. We track adversaries to mute their efforts and map out their next moves.
As veterans we know what it takes to move the policy needle. Whether your challenge is a local initiative, a domestic or international regulatory engagement, or a national agenda, LANGUE helps you tell your story in ways that are both emotionally and intellectually compelling.
The digital universe is the marketplace of ideas. It’s where products and services are praised and criticized. Where public policy is shaped. Where shareholders make their voices heard. And where today’s high-stakes communications battles are won or lost. Your digital footprint is your brand, your reputation, and your market share. We ensure that it’s as deep and expansive as possible.
LANGUE’s Digital Communications Practice works with companies, organizations, and individuals to influence the conversations that impact their brands, public policy goals, and value propositions. We ensure your messages are found amidst the clutter of the vast digital landscape. We help foster lasting relationships with your customers, constituents, and stakeholders. We safeguard your reputation against criticism and attack. We do it all by controlling the narrative in the social and digital media that drive decision making today.
Our approach, integrated with digital communications, shapes the conversations that take place everywhere—from the kitchen tables of consumers, to millions of mobile devices, to the Supreme Court of Nigeria
Communicate reputation. Build Consensus. Win. We offer a new solution informed by our deep understanding of how much has changed about how and why public opinion moves in a given direction, and why elected leaders and regulators either take action or devolve into gridlock. Our digital lives have not only changed the way we communicate, but the way we think, how we are persuaded and what we believe about our ability to influence the future. Today, advocacy that wins is advocacy that reaches both decision makers and the highly-networked and socially-savvy constituencies to which they are beholden.